Sunday, December 29, 2002

What's the value of reputation?. Howard Reingold points to a study titled The Value of Reputation on eBay: A Controlled Experiment by Paul Resnick, Richard Zeckhauser, John Swanson, and Kate Lockwood. As expected, the established identity fared better. The price difference was 7.6% of the selling price. [Scott Loftesness] 10:22:40 AM

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